The Unknown
The Unknown.
It’s part challenge, part mystery, and 100% Northside.
On Friday, 29th August, we’re inviting you to step into an event where you won’t know what’s coming — only that you’ll be tackling it alongside an epic crew. Together, we’ll symbolically climb the 14 highest peaks in the world, mostly on the ERGs (Bike, Ski, Rower). The more people we have, the faster we climb.
Low-impact. High energy.
No running. No excuses.
Lean into expansion.
Life isn’t about constantly pushing forward, nor is it about staying safe in retreat. It’s about knowing when to lean into growth and when to embrace rest.
That sweet spot that eludes so many of us… even a supposedly ‘learned’ psychologist like me at times.
Choose your hard.
We often think of “hard” as something to avoid — but what if it’s actually part of the path forward?
From hitting snooze to chasing growth, it’s all hard.
The real shift happens when we choose the kind of hard that moves us in the right direction.
The missing link to training for strength.
Plenty of people train for years and still wonder why they’re not getting stronger.
The missing link? It’s not the barbell or the program — it’s the stimulus.
Without it, training becomes routine. With it, your body finally has a reason to adapt.
This blog breaks down what stimulus really means, how to use it, and why it might be the key to unlocking real progress.
She chose to be strong.
From binge drinking and hiding behind the weight she hated, to qualifying for the 70.3 World Championships in Spain — Em Crowley’s story is proof that strength isn’t something you’re born with. It’s something you build.
One decision. One session. One mindset shift at a time.
This is the story of someone who stopped waiting to feel strong… and chose to act strong instead.